A Clear Strategic Approach to your Paid Social
Roughly 66% of the population are using social media, spending over 2 hours a day across social platforms such as Facebook, Instagram and YouTube.
Social platforms are a hugely effective place to reach your customers. If you’re not tapping into social media advertising, then you’re missing out on a huge amount of opportunity. Paid ads and sponsored posts, when done right, can be increase traffic to your website, gain brand awareness and generate interest around new products or services.
A clear strategic approach to your paid social media is important in order to achieve success.
The opportunities within social media marketing continue to increase in line with the use of various platforms and so you need to keep up to date with what’s new.
An effective paid social strategy requires you to make a connection with your target audience. Audience profiling is the key to this. It’s used to define the particular consumer bases that your business should target and monitors their social interactions and buying behaviour over different platforms. By profiling and segregating consumers into categories with identical behaviours, a business can personalise its marketing activities, and in doing so reach its target audience. The four basic principles of audience profiling include segregation, communication, engagement and measurement.
Our Approach to Paid Social
- Strategic analysis of the best social platforms for your audience
- Comprehensive audience profiling
- Competitor analysis
- Social ad campaign creation and development
- Creation of campaign landing pages
- Thorough reporting
We are experts across all social media advertising. We’ll define your target audience and paid social goals, creating ads that drive results. For more information on our paid social services, call us on 0113 468 3902.
Facebook & Instagram
In a pay-to-play game, social media advertising is essential for brands. Organic reach is down across most of the major networks; the days of simply posting and expecting all of your followers to see are over. Facebook provide a solution which enables advertisers to reach their desired audience across their different social platforms – including Instagram, the Facebook newsfeed and Messenger.
LinkedIn is the largest professional network in the world, with over 600 million active users. The platform provides ample opportunities to get your ad in front of key decision makers. LinkedIn has unrivalled potential as a B2B lead generation tool. It gives advertisers the ability to target users based on a number of key factors, including Job Title, Industry, Company Size, Company Revenue etc.
Twitter Ad engagements continue to grow following the introduction of their video ad platform in 2018. Twitter ads naturally integrate into the feeds of relevant followers, raising awareness for your brand.
Although it is often regarded as a social platform for millennials, over 60% of Snapchat users are over the age of 25. Like Facebook Ads, Snapchat Ads are highly targeted based on user demographics and interests. Snapchat advertising may be the source of new opportunities for your business
The new kid on the social block, like Snapchat, TikTok is often viewed as a platform for the under 25s. However, it has quickly gained popularity across all age groups. Jump onto this fast-moving video platform to take advantage of its exciting advertising opportunities.
An Agile Digital Marketing Agency
Bobble Digital is a Digital Marketing Agency in Leeds providing key media services from Strategy, PPC, SEO, Social Media, Video and Analytics. Using our own agile methodology, we develop digital marketing strategies and through carefully selected digital channels we ensure we deliver results. We aim to take our clients on a digital journey to support business growth.
Speak to a Digital Marketing expert today. To book a Free, no-strings consultation, leave your details with us here and one of the team will give you a call to see how we can help your business.