Corporate Social Responsibility - getting it right in 2020
Corporate, or brand social responsibility (CSR) isn’t a new idea. It’s actually a child of the 1950s and 60s and was designed to see what kind of impact companies have on society. Turns out, it’s a big one. CSR has evolved into a way of encouraging corporations both large and small to engage in responsible and ethical behaviour. Common causes have included climate change, sustainability and diversity. Some businesses go so far as to publish public pledges.
5 ways to improve your SEO
SEO. Ah, the mysterious three letters. You’ve heard of it. You know you need it. But do you really understand it? Search engine optimisation, or SEO, is the way that you alter the quality and quantity of traffic to your website. It’s how you improve your ranking in the search engine and ultimately increase the amount of organic visitors you receive. You know, when you Google your industry and your customers can find you? Yes, that.
Sounds good, right? Here, we’ll explore five simple ways you can improve your site’s SEO without spending a penny.
Social media - which channels are right for your lead generation campaigns?
When you put your brand out there on social media, you’d like to think that the end game will bring you a good result. When designing your content strategy, you need to be clear what your objectives are when it comes to your channels. What is it that you want people to do? Go to your website? Contact you? Do you have a shop you want them to browse? Identifying your optimal outcomes will help you decide where your social media work is best placed.
Let’s explore this some more.
Understanding your audience - effective PPC targeting
When it comes to PPC, it’s vital that you know and understand your audience. If you don’t, it won’t matter how much money and expertise you throw at Pay Per click, there’s no point blowing your budget on wide reaching ads if they’re not being seen by the right people. The people who will convert into sales and paid business. It’s all about quality, not quantity.
There are a number of ways you can start funneling your content to the right people. Then in turn drive more legitimate traffic to your site through your PPC efforts. Let’s take a closer look at what they are.
There's more to PPC than meets the eye - but what?
PPC (or pay per click) has become synonymous with online advertising. Companies pay for prime advertising space on search engines in a bid to drive traffic to their website. Ultimately, the aim is to convert browsers into buyers. Businesses who use PPC on a regular basis can draw useful insights about their customers from the accompanying analytics. It’s here that we can see just how much of a part PPC plays in turning that initial awareness of a brand into a conversion.
There are several routes to conversion that are aided directly by PPC. Here we’ll explore just a few.
Virtual business cards from Google - is this the future?
Anyone who’s ever read the 1991 novel (or seen the movie), ‘American Psycho’ will know the consideration and social standing that seemingly goes into a quality business card. In it, the central character and his colleagues compare their business cards and it plays a crucial part in distinguishing their hierarchy in the group. Fast forward 30 years and things are pretty different.
Our business cards are used as a fast transaction of information rather than a means to establish ourselves within our market.
Google Ads Verification - what does it mean?
It’s been two years since Google announced the introduction of new verification protocols on their Google Ads. The change was prompted after Google asked political advertisers to verify their identities in a bid to provide users with full transparency. Now, these protocols are being rolled out to all businesses using the search engine for their advertising. They currently apply to 30 countries with a view to this number increasing.
On the face of it, more transparency sounds pretty good, right? Let’s take a closer look.
Video content - what's the big deal?
They say the little things make a big difference. The same goes for video marketing. Globally, we consume 1 billion hours of YouTube videos every single day.
Yes, you read that correctly. 1 billion hours. It’s become abundantly clear that short form video is destined for success, but how did this happen?
The Importance of Quality Content.
If content was king before the Coronavirus, it’s now taken on a whole new mantle of importance. According to a recent report by Hubspot, 53% of marketers consider content to be a top priority.
There’s a reason for that. Not just one actually, there’s a plethora of reasons as to why quality content is held in such high regard. Here we take a look at why you need to make room in your budget for quality content.
The Digital Strategy - Why You Need One.
As we enter the post-Covid era, the need for your business to have a digital strategy is clearer than ever.
A digital strategy is a tool that will set out the direction in which your business is going, how it’s going to get there and what your goals and objectives are. Here we explore why a digital strategy is so important, and why it might prove vital to your business survival.
Digital Trends: What's Changed During Covid-19 Lockdown?
Throughout lockdown, the nation’s dependence on digital technology has become clear. Platforms like Zoom, Google Meets and Microsoft Teams have proved invaluable when it comes to keeping people connected, both professionally and personally. But that’s not the only thing that’s changed.
Bobble Digital Appointed Media Agency For Interface
Bobble Digital a Digital Marketing Agency in Leeds is delighted to announce strong growth in Q1 & Q2 of 2019, they have seen a handful on new client wins in 2019 which include Interface – the leader in Carpet Tiles and Luxury Carpet Tiles. They have also been appointed by Moola Rewards a student app along with HEJ International and Maycroft Lloyd Loom.
It’s time to focus on Gen Z
Gen Z is getting older, which means they are beginning to enter the workforce and possess buying power. You might recall how marketers scrambled to understand millennial’s, so now is the time to pay attention to Gen Z.
It’s difficult to make monolithic statements about members of the second-youngest generation, but you should remember a few things:
Podcast advertising an untapped opportunity
We have read a number of articles on podcast ads and the impact it is having on brands that are trying to get personal with their target audience, this encouraged us to review the fairly new medium to see what the fuss was all about and what are the opportunities. Podcasts have been having somewhat of a revival and burst on to the scene in 2014. This is no secret to advertisers, which in the US made a record $314m in revenue from podcasts in 2017.
Bobble digital at leeds digital festival 2019
Here are some of our highlights from our agile marketing seminar at Leeds Digital Festival. Our seminar looked at how Bobble Digital An Agile Digital Marketing Agency uses Agile Methodology to help deliver growth and results for our clients.